Start TODAY is the leading destination for health and wellness media from the TODAY brand at NCB News Digital. From expert health advice and walking challenges to nutrition guides and mindfulness techniques, the Start TODAY newsletters gives hundreds of thousands of subscribers the tools to improve simple aspects of daily life.
For the 2023 redesign, I completed competitive analysis & market research, all mockups & graphic design, and email programming.
Redesign and research efforts lasted for about two weeks in April 2023.
As a first step, I conducted thorough research on the food email marketing industry and related cuisine publications that would inform the new look of Start TODAY. I gathered information on key features for each competitor product, and analyzed how both TODAY Food and Start TODAY could offer unique value to the existing market.
Once I had determined which features would give Start TODAY a competitive edge, I took to Figma to organize my ideas visually for presentation to marketers on the team. During my process, I kept the following in mind:
